Atelier Upton
Brand design for a boutique Nashville, TN hair salon.
Logo and website design for Atelier Upton, an organic concept salon in Nashville, Tn.
The goal of this small business brand design was to be authentic to the salon owner, Amanda Upton, and to stand out in the organic hair salon market.
To accomplish this I embraced Amanda's love of everything French, vintage, and natural, and added a pop of purple to give off the desired vibe. This allowed Atelier Upton to pop in the market since the competition tended to have modern typography and a green and brown color palette.
Developed the design concept, the logo, icon with submark, typography, color palette, business cards, and website for this organic concept salon in 2014. Atelier Upton has been in business now for 7 years and has successfully grown from one to three stylists. Since launch, we have made updates to the content and styling for business growth and to keep current with accessibility standards.
Atelier Upton Business Card Front
Atelier Upton Business Card Back
A Clean, Organic, & Modern Website
We used Squarespace for the easy CRM and cost. A basic template was adapted to match the brand design. The site is responsive and is equally usable on all platforms. It was launched in 2014, it has been updated for SEO, new content, staff changes, and accessibility over the years.
See the live website at atelierupton.com
Are you interested in working together?
I would love to hear from you!
